Your store front is the first chance you have to make an impression on potential customers. They draw in or push people away, so there is a lot riding on getting it right. In this article we explore methods that can be implemented in any retail business to improve window displays.
Five Tips…
1. Don’t squeeze all of your products into the window display<
The less clutter, the easier it is for someone to apply their attention. Don’t fill your shop window with every product you can squeeze into it, focus on a select few products that you want to push more than others.
2. Let your creative side run wild
A simple and quite effect example could be if you are a garden store, why not have a miniature garden in your shop window that is decorated with the items you sell. You could even go as far as having a mannequin set up mimicking the actions of a person gardening using your products.
This can help people visualise themselves having the products themselves.
3. Mannequins
We may of mentioned mannequins in the above point, but they deserve one of their own. They can apply to a range of retail stores, from the garden store we mentioned above right through to a book or gift store. They help people make a connection and visualise themselves performing the action (so possibly reading a book, wearing clothes and so on).
4. Experiment with themes
Consider matching your window displays to themes such as Halloween, Christmas or possibly even other events such as the Olympics or the World Cup and promoting products that relate to them.
5. Stock up on featured items
If your window display was a success, would you have enough of the items you are promoting to meet demand?
Inspirational Window Displays
Possibly one of the best things you can do when considering what to do with your window display is look at others and see if you can expand on their ideas. There are many websites you can search to try and find inspiration, such as Flickr and Pinterest.
Below is a selection of window displays we’ve found from a quick search which we think are different and could attract the attention of people passing by.
Apple’s eye-catching effect of a cracked window to visualise the power of a speaker.
GAP’s take on a window display is interesting because it focuses purely on the products. The vibrant colours can help catch attention of people passing by.
River Island’s inclusion of animal heads on the mannequins differentiates them from the competition which use mannequins.
