Acquiring new customers is said to be five times more expensive than keeping the ones you already have, so how can keep hold of your existing customers? It’s simple: get to know them more and you’ll learn how you can make them feel special and ultimately retain their business.
Loyalty schemes – everyone’s a winner
If handled correctly, both you and your customers will benefit from a loyalty scheme. Not only will you benefit from increased sales, you’ll also benefit from gaining vital information about your customers such as purchase history and contact details for marketing. Your customers will benefit from receiving discount or points for every purchase they make.
Encourage customer feedback and action it
Engaging with your customers in a two-way dialogue can make individuals feel special because it shows them you are truly interested in what they have to say. After all, they are the people that keep you in business. This could be through simply asking them while they’re at the checkout or having a Twitter or Facebook page where you encourage feedback.
It can lead to more than just retaining customers
There is also a bigger picture to look at. By increasing customer satisfaction there is the potential that you’ll get more customers. Word of mouth is a powerful tool and if you’re keeping your customers happy then they may tell friends and colleagues about you.
Don’t forget the people who may decide to move to shopping with you because you offer a loyalty scheme. So don’t rule out making it clear that you do so in your marketing efforts.
If you’d like to learn more on how KC Loyalty can help you retain customers, contact us on 01724 400303 or alternatively send an email to email@hbp-group.co.uk.
