Acquiring new customers is said to be five times more expensive than keeping the ones you already have, so how can keep hold of your existing customers? It’s simple: get to know them more and you’ll learn how you can make them feel special and ultimately retain their business. Read more

One of the key points that makes many businesses successful is a steady customer base; but how do you achieve this in an increasingly competitive world?

A start could be ensuring your customer service is high quality and to help you with this we have created three simple tips that you can hopefully take away to provide a better level of customer service for your customers. We chose three simple tips because sometimes the easiest of things can be overlooked and these ultimately could lead to an increase in customer loyalty through making the shopping experience for your customers more enjoyable and less stressful.

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Aside from improving customer service to retain customers you can also use a more direct method such as a loyalty scheme. A loyalty scheme provides real incentives for customers to return and purchase again and again. But are they really for small businesses?

Are loyalty schemes important for small businesses?
Attracting new customers can be an expensive and daunting task but retaining the customers you have may be easier, especially with a loyalty solution that allows you to provide incentives for repeat business. This could simply be rewarding them with points for every pound they spend (in a similar fashion to Tesco’s Clubcard scheme) or offering percentage discounts for holding a loyalty card with you.

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